Pengaruh Nostalgia terhadap Revisit Intention melalui Destination Attachment pada Generasi Y

Authors

  • Syahida Luxiana Fiqpa Universitas Pendidikan Indonesia, Bandung, Indonesia
  • Yeni Yuniawati Universitas Pendidikan Indonesia, Bandung, Indonesia
  • Rijal Khaerani Universitas Pendidikan Indonesia, Bandung, Indonesia

DOI:

https://doi.org/10.38035/jmpis.v7i5.8614

Keywords:

Nostalgia, Keterikatan Destinasi, Niat Kunjungan Kembali

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh nostalgia terhadap niat berkunjung kembali wisatawan Generasi Y ke destinasi wisata alam Bandung melalui keterikatan destinasi sebagai variabel mediasi. Metode kuantitatif dengan desain asosiatif kausal digunakan dalam penelitian ini. Data dikumpulkan dari 204 responden Generasi Y yang pernah mengunjungi Kawah Putih, Tangkuban Parahu, Ranca Upas, atau Situ Patenggang bersama orang terdekat, kemudian dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Squares (SmartPLS 4.0). Penelitian ini menunjukkan nostalgia terbukti memberikan dampak positif serta signifikan terhadap keterikatan terhadap destinasi serta niat pengunjung untuk kembali ke destinasi wisata. Pengaruh tidak langsung nostalgia terhadap niat berkunjung kembali melalui keterikatan destinasi sebesar 0,344, yang mengonfirmasi pola mediasi parsial. Keterikatan destinasi juga terbukti menjadi faktor pendorong wisatawan untuk kembali mengunjungi tempat yang sama. Kenangan yang bersifat positif dan ikatan emosional berperan penting terhadap loyalitas wisatawan. Temuan ini menunjukkan pentingnya menciptakan pengalaman wisatawan yang mampu membangkitkan emosional wisatawan dengan destinasi dan mendorong niat berkunjung ulang.

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Published

2026-08-20

How to Cite

Fiqpa, S. L., Yuniawati, Y., & Khaerani, R. (2026). Pengaruh Nostalgia terhadap Revisit Intention melalui Destination Attachment pada Generasi Y. Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 7(5), 3667–3678. https://doi.org/10.38035/jmpis.v7i5.8614

Issue

Vol. 7 No. 5 (2026): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus - September 2026)

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Articles

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Copyright (c) 2026 Syahida Luxiana Fiqpa, Yeni Yuniawati, Rijal Khaerani

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